Join Riverfront Times Press Club. Because No News is Bad News.

Thursday, August 4, 2011

Budweiser Hopes "Bow Tie" Can Boosts Sales

Posted By on Thu, Aug 4, 2011 at 8:17 AM

click to enlarge New can: Does it Bud for you?
  • New can: Does it Bud for you?
We'd always heard that the beer industry was pretty much recession-proof. In good economic times, people drank because they were happy. In bad economic times, people drank perhaps even more because they were depressed.

Well, so much for that, at least according to Anheuser-Busch InBev. The brewer saw sales of its signature Budweiser brew drop 2.3 percent last quarter, a dip blamed on the on-going recession and high unemployment among its primary consumer -- young men.

So, how to combat the slumping sales?

Easy. Repackage the brew in the hopes of generating buzz. And that's just what AB-InBev has done, announcing yesterday that the company has redesigned the Budweiser can for just the twelfth time since 1936. The new can will hit store shelves this month.

"Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bow tie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate," said Rob McCarthy, vice president for Budweiser, in a statement.

Question is, will the "bow tie" can encourage consumers to "tie one on" and thus drink Budweiser out of its sluggish sales? What say you?

Tags: ,

Riverfront Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of St. Louis and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep St. Louis' true free press free.

Read the Digital Print Issue

October 21, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2020 Riverfront Times

Website powered by Foundation