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Thursday, September 29, 2011

Last Night's Cardinals Game Breaks Viewership Record

Posted By on Thu, Sep 29, 2011 at 12:42 PM

click to enlarge Jimmy "The Cat" Hayes makes history last night. (Chris Carpenter, too.)
  • Jimmy "The Cat" Hayes makes history last night. (Chris Carpenter, too.)
The Cardinals' improbable entrance into the playoffs yesterday wasn't just one for the MLB record books. It was also a record-setting day for St. Louis television.

At the risk of stepping on Dan Caesar's toes, Fox Sports Midwest just tweeted Daily RFT to report the news: Yesterday's Cardinals-Astros game was the station's most-watched production in its 18-year history of broadcasting Redbird games.

Last night 18 percent of St. Louis area households were tuned into the game at any given time. Geoff Goldman, spokesman for FSM, describes last night's contest as a "perfect storm."

"The season came down to the final games and the city was clearly energized," he says.

This year, FSM broadcast 148 regular-season Cardinals games, which reached an average of 9 percent of the TV households in the market over the season. In all of baseball, only the Philadelphia Phillies cable network garnered a larger percentage of viewers.

So what were are the five most-watched regular-season games ever on FSM? Glad you asked. We just so happen to have the answer:

1. 18.0 / Sept. 28, 2011 / Cardinals at Astros (Cards win 8-0 in game 162; later clinch wild card)
3. 16.5 / Sept. 27, 2011 / Cardinals at Astros (Cards pull in to tie for wild 2. 17.6 / Aug. 10, 2010 / Cardinals at Reds (Cards pull in to tie for first; first-inning brawl) card lead in game 161)
3. 16.5 / Sept. 27, 2011 / Cardinals at Astros (Cards pull in to tie for wild 4. 15.4 / Aug. 13, 2010 / Cubs at Cardinals (first-place Cards top Cubs as part of big week)
5. 14.7 / Sept. 20, 2000 / Cardinals vs. Houston (Cardinals clinch division)

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