Tuesday, November 8, 2011

Dazzle Me Twice: Designer Clothes Resale Shop Opens in Central West End

Posted By on Tue, Nov 8, 2011 at 11:31 AM

Dazzle Me Twice opened its doors October 21. - PHOTO BY ASHLEY ATKINS
  • Photo by Ashley Atkins
  • Dazzle Me Twice opened its doors October 21.
​Looking to add outfits from designers such as Armani, Chanel and Fendi to your wardrobe but don't have the scratch to do so? Well, St. Louis fashionistas, have we got some good news for you.

Dazzle Me Twice is a new high-end consignment shop in the Central West End that aims at helping you look marvelous for less.

Marty London opened the store late last month as a way to take advantage of the ongoing recession.

"It's interesting. It kind of runs the gamut, but I think that in this economy there are an awful lot of people that want to look at consignment. Especially, when you have beautiful things like I do," she says.

  • Photo by Ashley Atkins
  • Photo by Ashley Atkins
Dazzle Me Twice operates out of a home on McPherson Avenue that London tried in vain to sell before coming up with the idea to convert into a boutique. Not only does London benefit from having the shop, but so, too, do local charities that consign some of the clothes for sale at Dazzle Me Twice.  

Walk-in customers can also put clothes up for consignment at the store, with London and the seller splitting the profits from any sale.

But beware: London doesn't take just any old rags. She has a discerning eye and accepts only items that are clean, hung, and from top-notch designers.

The price range of the clothing solely depend on the rarity of the item, with London offering customers a chance to bypass expensive boutiques such as Sax or Neiman's.

  • Photo by Ashley Atkins
"If somebody has worn something like a St. John's evening gown and they've only worn it once, why would you pay full price for it when you can get it for a third or a fourth of the original price? Sometimes, I think for the customers it is just the thrill of the hunt," says London.

Fashion has always been London's first love and by owning a shop such as Dazzle Me Twice, she is able to incorporate it into her life. Customers have requested the addition of a men's section, but London has yet to pull that trigger.

Dazzle Me Twice (4632 McPherson Avenue, St. Louis; 314-367-0857) is open Friday nights from 5 p.m. to 8 p.m. and Saturday from 10 a.m. to 4 p.m.

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