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Tuesday, July 10, 2012

Soon There Will Be A Pinterest for Every Demographic

Posted By on Tue, Jul 10, 2012 at 1:37 PM

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Pinterest may be the grand dame of visual bookmarking sites, but at the end of the day that just means that she's the old cat lady on the block. And apparently that's a problem for some people. With its steady barrage of inspirational quotes, inspirational cute puppy pics, inspirational books to read and inspirational photos of beautiful women with perfect bodies to aspire to , Pinterest is too ladylike for some people. Internet marketers call these people "men," and apparently what they desire is a Pinterest of their own.

And so come manly versions of Pinterest, such as Gentlemint ("One of the more manly websites on the planet," according to our town's American Mustache Institute), and Manteresting and even something called Dudepins. It's now clear that visual bookmarking sites are a growth field for internet entrepreneurs, and soon every imaginable demographic on the planet will have an online pinboard where they can stick photos of whatever it is that really cranks their engine -- or whip their buggy-horse, so to speak.

After the jump, a short list of photo-pinning websites that are micro-targeted at very particular demographics.

First up is Rumspringterest, the only website devoted to Amish teens who are engaging in the Rumspringa, the traditional, once-in-a-lifetime break from the Amish world young people are allowed to pursue before making a permanent commitment to the farm.

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Next up is Senioritis. This is where your grandma hangs out when she's not hanging out on Facebook tagging you in embarrassing 20-year-old pictures. We didn't even know the Jitterbug was online-capable.

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What we have here is GTLinterest. Entering this corner of the internet is like taking a dip in an infinity pool cocktail of artificial bronzer, hair gel and the worst episode of "The Sopranos" imaginable. You enjoy it the first couple times you visit, but by the end of the week you regret ever checking it out.

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If you have a pre-teen child living in your home, you will soon grow to loathe Tweenterest. It's like listening in on your kid sister's phone conversations, only more creepy.

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Finally, we have Hoarder Interests. You wanna watch two people argue over the potential cash value of three Dumpsters worth of fast food wrappers? These are your people.

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More by Gail Dixon and Paul Friswold

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