Support Local Journalism. Join Riverfront Times Press Club.

Tuesday, August 7, 2012

The North Face Asks Federal Judge to Sanction St. Louis-Based Firm, "The Butt Face"

Posted By on Tue, Aug 7, 2012 at 4:50 PM

Page 4 of 4


Q: What company or brand, if any, comes to mind when you see
this name and logo [of The Butt Face]?
A: The North Face.
Q: Why do you say that?
A: Because it is clearly a parody of The North Face's logo.
Q: What other companies or brands, if any, come to mind when
you see this name and logo on this T-shirt?
A: None. It's The North Face.
Q: Why do you say that?
A: Because it's obvious! It's completely [expletive] obvious what it is! You are making fun of The North Face! It is completely moronic for you to ask me fifteen [expletive] times what it is when it's obvious? God, you market research people are complete [expletive] morons!
So that happened.

Watkins also seeks to portray his clients' new venture in a more personal light: Jim Winkelmann Sr. is suffering from cancer and other severe health issues, he says. This project serves his goal "to not roll over, to have fun, to always keep smiling, and to fight The North Face," all while serving as a "conduit" for his son Jimmy's ideas.

"What is North Face going to get out of this?" Watkins asks rhetorically. "I'm thinking they want free media attention."

Wow. Now that's rich.

Tags: ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

September 22, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation