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Thursday, August 30, 2012

Facebook Fans "Like" IKEA for Chrysler Plant, But Is It Feasible?

Posted By on Thu, Aug 30, 2012 at 6:51 AM

Page 2 of 2

Below is a satellite image of the Chrysler property at a scale of +/- 13/16" = 2,000 ft.

chrysler_footprint.jpg

And here is a satellite image of Chicago's IKEA at the same scale.

ikea_footprint.jpg

The same Chicago IKEA at a closer range:

ikea_blownup.jpg

According to sales info, the Chrysler plant actually occupies 295 acres -- or ten times IKEA's needs.

Perhaps this dilemma could be resolved by a simple tweak to the Facebook campaign? Call it: "IKEAS to St. Louis!"

Update: Daily RFT got in touch with Roth this morning. "We currently do not have a time frame for opening a store in the St. Louis area," he says.

But he does offer a glimmer of hope.

IKEA requires that a region have a population of more than two million people. "St. Louis certainly fits that criteria, and there are fewer large cities without an IKEA," he says. "We are constantly evaluating opportunities."

He adds that the social-media campaign to bring IKEA to the Chrysler plant is "unique" as similar petitions from other cities don't tend to focus on a specific site. He also agrees that the Chrysler site is probably too big for IKEA.

"We occasionally buy a tract of land bigger than what we need," he says. "But 295 acres? That's big."

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