Support Local Journalism. Join Riverfront Times Press Club.

Tuesday, February 4, 2014

5 Perfect STL Responses to Backlash Against Coke's Multilingual Super Bowl Commercial

Posted By on Tue, Feb 4, 2014 at 7:00 AM

click to enlarge This is the commercial everyone's freaking out over. - YOUTUBE
  • YouTube
  • This is the commercial everyone's freaking out over.

Watching the 2014 Super Bowl commercials, one thing is clear: These companies are shooting for virality.

Just being seen by millions of TV viewers isn't enough anymore. For marketers to be happy with their extremely expensive Super Bowl commercials, they have to be shared, liked, clicked, tweeted and favorited across the web.

Coca-Cola took the controversy approach to virality, playing "America the Beautiful" in multiple languages in a move that every Missourian watching the game knew would piss off conservatives who demand immigrants learn and speak English.

See also: America Totally Loses It Over Budweiser's Adorable Super Bowl Commercial

They weren't disappointed:

Luckily, when Daily RFT checked our Twitter feeds this morning, there were far more tweets poking fun at the xenophobic backlash against Coke than there were tweets angry about the commercial itself. Way to stay positive, STL!

Read Daily RFT's five favorite responses to the backlash over a partly non-English son playing during the Super Bowl.

Tags: ,

Support Local Journalism.
Join the Riverfront Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Riverfront Times Club for as little as $5 a month.

Read the Digital Print Issue

June 16, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2021 Riverfront Times

Website powered by Foundation