Thursday, April 17, 2014

Twitter Confusion: St. Louis Blues Hashtag Looks Gay But Isn't

Posted By on Thu, Apr 17, 2014 at 9:36 AM

#LGB means "Let's go, Blues." - JON GITCHOFF
  • Jon Gitchoff
  • #LGB means "Let's go, Blues."

St. Louis Blues fans are blowing up Twitter this week as the team prepares to face the Chicago Blackhawks in the NHL playoffs.

But one hashtag in particular is causing some confusion between hockey fans and casual tweeters.

See also: Hull-o? Brett Hull is calling. Will St. Louis answer?

Blues fans have abbreviated the cheer "Let's go, Blues!" to "#LGB" on Twitter. (When you only have 140 characters, abbreviating is vital.) But to St. Louisans who aren't up on the latest sports trends on social media, the LGB hashtag is a little confusing, especially since those letters are often used as an acronym for the lesbian, gay and bisexual (LGB) community. So if you were wondering, this uber fan did not hand-mow the acronym for lesbians, gays and bisexuals into his lawn. By "LGB," he means, "Let's go, Blues!" But we have to admit, reading these posts is a lot funnier when we pretend #LGB means means the tweet is supposed to be super gay. For the non-Tweeters out there, a hashtag works like a label, making conversations about specific topics more searchable.

For example, one of St. Louis' most popular hashtags is #stlwx, used to denote a tweet about St. Louis' weather. Instead of searching for the terms "weather" or "rain" or "snow in St. Louis," Tweeters can just type #stlwx into Twitter's search function and see what their neighbors are saying.

Also, major props to this guy for running with the whole #LGB thing. Spice it up, indeed.

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at

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