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Wednesday, June 4, 2014

St. Louis Mostly Likes Its New Professional Soccer Team's Name

Posted By on Wed, Jun 4, 2014 at 7:00 AM

click to enlarge The execs behind St. Louis' new pro soccer team: USL Pro VP Jake Edwards, Jim Kavanaugh and Tom Strunk of SLSG, USL Pro president Tim Holt. - DANNY WICENTOWSKI
  • Danny Wicentowski
  • The execs behind St. Louis' new pro soccer team: USL Pro VP Jake Edwards, Jim Kavanaugh and Tom Strunk of SLSG, USL Pro president Tim Holt.

We're not the St. Louis Arches, the Pioneers or River City FC.

Saint Louis Football Club is the newly official, no-fuss name of St. Louis' newest professional sports franchise, and the club's supporters seem pretty much fine (though not exactly ecstatic) with it.

Soccer fans have been suggesting names for the United Soccer Leagues team based on St. Louis landmarks, animals and other team-name inspirations for weeks now. Fans supported a traditional and simple name like Saint Louis Football Club from the beginning. But after all that guessing, many soccer supporters (and Daily RFT, for that matter) were betting on something slightly more exciting team name, especially one of the most consistently popular proposals, the St. Louis Chupacabras.

See also: Pro Soccer Returning to St. Louis in 2015

"The thing to take away from this is that it's not a BAD name," the St. Louligans posted on Facebook after the team name announcement. "[There are] plenty of horrible sports names out there, and we are not one of them. Simple. Traditional. Clean."

If your heart was set on cheering for the Chupacabras, there is still this:

Fans still have a say over the team's logo. At noon, the club's organizers will post options on Facebook for fans to vote on.

The Saint Louis Football Club, or STLFC, as we expect everyone to abbreviate it, joins a not-so-long history of soccer team names: St. Louis Stars, St. Louis Steamers, St. Louis Athletica, St. Louis Ambush, A.C. St. Louis.

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at

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