Thursday, October 9, 2014

Uber Rolls Out in St. Louis, Officially Launches Uber Black

Posted By on Thu, Oct 9, 2014 at 3:00 PM

click to enlarge "Need a ride? Uber me, St. Louis." - UBER
  • Uber
  • "Need a ride? Uber me, St. Louis."

You can now Uber your way around St. Louis.

After months of negotiations with city officials over rules for app-based ride-for-hire businesses, Uber is launching its Uber Black service in the Lou starting at 3 p.m. on Thursday, October 9. Uber received unanimous approval from the Metropolitan Taxicab Commission on Tuesday.

Uber Black offers customers a premium sedan on demand via the Uber app. Uber's ride-sharing service, called UberX, along with Lyft, another app-based ride-sharing business, are still barred from operating in St. Louis.

See also: No Answer on Lyft in St. Louis Until August 2015. Yes, 2015.

Ordering an Uber Black ride costs more than a taxi but is cheaper than a typical premium sedan service, says Uber's St. Louis manager Sagar Shah.

Uber Black charges a base rate of $7 plus 45 cents per minute and $3.55 per mile. The minimum fare is $15, and any rider who cancels his or her order five minutes after placing it pays a $10 cancellation fee.

See also: Why Uber Won't Look Anything Like Lyft When It Launches in St. Louis

Here are a few sample fares Uber Black customers will pay, according to Uber's fare quoter: -Maplewood to Soulard: $36-46 per trip -South city STL to Lambert St. Louis International Airport: $70-90 -Cherokee Street to Central West End: $29-36 -Chesterfield to Downtown St. Louis: $87-114

Shah says the company has been receiving several emails a day asking when the ride-for-hire app would go live in St. Louis. The company plans to have dozens of cars available on launch day and wants to partner with other limo companies so it can offer more rides. Uber isn't hiring any new drivers for the St. Louis launch.

"We're expecting demand to be very high," Shah tells Daily RFT. "We wanted to be here as soon as possible."

Want a free ride? Use the promo code STLFREE this week.

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at Lindsay.Toler@RiverfrontTimes.com.

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