Friday, February 20, 2015

Is Target Opening a St. Louis Store Across from IKEA, Or Nah?

Posted By on Fri, Feb 20, 2015 at 7:00 AM

The CityTarget store in Seattle, Washington. - TARGET
  • Target
  • The CityTarget store in Seattle, Washington.

Business leaders say there's no truth to the news that Target is opening a new location near St. Louis' long-awaited IKEA store, but the bloggers who broke the story say they're sticking to it.

NextSTL, the urban-affairs blog that originally broke the news IKEA was coming to St. Louis, reports that Target has signed a letter of intent to build a CityTarget in the Cortex technology and innovation district, near where IKEA is under construction. There are only eight CityTargets (like a slimmed-down, Walgreens-style Target) in the country.

See also: IKEA is Coming: 5 Businesses St. Louis Will Freak Out Over Next

"The St. Louis CityTarget will be located at the northwest corner of Forest Park and Vandeventer avenues in midtown," Geoff Whittington reports for nextSTL. "This is directly across the street from the new 380,000 square foot Ikea currently under construction."

The CityTarget wouldn't sell large furniture, like its neighbor IKEA, and construction starts in 2016, Whittington reports.

But Cortex says the news about Target is bunk.

The St. Louis Business Journal reached out to Cortex CEO Dennis Lower about the news, prompting this adorable Twitter spat: Target didn't confirm or deny opening a new store when nextSTL called. Target announced earlier this month that it will be opening fifteen new stores in 2015, including one CityTarget in Boston.

"I do not have any information to share regarding a new store at this time," Target spokeswoman Kristen Emmons told nextSTL.

NextSTL's founder and editor Alex Ihnen says he'll correct the story if it is proven wrong.

"A representative of Cortex did reach me by phone to say there's no truth to the story," Ihnen writes in the comments to Whittington's story. "We post quite a few stories on nextSTL that aren't met with official confirmation. To date, I can't think of one that didn't hold up. Again, I follow these stories, check sources, and will always make a correction if warranted."

Ihnen is right about nextSTL's ability to break stories before traditional news outlets get official confirmation. Riverfront Times awarded nextSTL with the 2013 Best Blog award for its tendency to "get it right in a way rarely found in local media."

So is Target opening a CityTarget near IKEA? It doesn't look like it. But Daily RFT isn't ready to rule out nextSTL's reporting quite yet.

Follow Lindsay Toler on Twitter at @StLouisLindsay. E-mail the author at

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