Thursday, December 8, 2016

Missouri Drew More Tourists Than Ever Before in 2016

Posted By on Thu, Dec 8, 2016 at 12:09 PM

Elephant Rocks State Park: It's worth a visit. - PHOTO BY KELLY GLUECK
  • Elephant Rocks State Park: It's worth a visit.

If you thought "Missouri" and "tourism" couldn't possibly belong in the same sentence, you might want to stop with your cynicism already.

It turns out a staggering 41.7 million people visited the state in the 2016 fiscal year — an increase of 3.2 percent from the year before, and the biggest total in state history.

That's according to a new release from the office of Governor Jay Nixon, which also crowed that tourism-related spending now brings in $13.1 billion in the 2016 fiscal year.

Per the press release:
Overall, the tourism industry had a $16.5 billion economic impact on Missouri in FY16, up from $15.9 billion in the previous fiscal year. During Gov. Nixon’s administration, tourism’s total economic impact in Missouri has increased by 34 percent.

All that success apparently breeds more success: In the 2017 fiscal year, the Division of Tourism is getting an additional $3 million to increase its efforts to lure people to the Show Me State for a visit.

A few months ago, the division even launched a new campaign to try to persuade people that the state is the perfect place for a romantic getaway. A microsite, There's a Fall for All, makes the case for its charms in five different regions.

So! Missouri: It's for lovers. And tourists. Who would've thunk it?

See also: A road trip for outdoors enthusiasts in Elephant Rocks

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