Support Local Journalism. Donate to Riverfront Times.

Monday, November 19, 2018

Get Your Drunk Ass Home Thanksgiving Eve With a Free Ride From Major Brands

Posted By on Mon, Nov 19, 2018 at 10:44 AM

click to enlarge RIVERFRONT TIMES
Thanksgiving is nearly upon us, but before we enjoy this holiday of turkey and togetherness, there's Thanksgiving Eve, arguably the busiest bar night of the year in St. Louis. That's why Major Brands, the Missouri-based liquor distributor, is passing out Lyft coupons like unsolicited advice at Thanksgiving dinner.

By now, Major Brands' free ride giveaways are pretty much expected, especially on days reserved for heavy drinking — the company has made similar offers in the past for Cinco de Mayo, New Year's Eve and St. Patrick's Day. And yes, Major Brands probably makes loads of profit on every pour, but that doesn't make this Thanksgiving ride giveaway any less useful.

So, how do you take advantage of the deal? Starting Tuesday, the company will post a Lyft ride code to its Facebook and Instagram accounts. (UPDATE: code below.) That code is good for $25, which should be enough to whisk your stumbling self home after a night of avoiding relatives while filling yourself with that wonderful liquid stuffing that is booze.

There is a catch: The code is only good between 4 p.m. Wednesday and 2 a.m. Thursday, so you won't be able to bank your coupon for some future night out. Also, Major Brands is sponsoring just 1,000 ride codes and splitting them between St. Louis and Kansas City, meaning that supplies may get snapped up quickly. Don't let KC get all the free-ride fun.

Our advice? Nab that Lyft code, tell Uncle Jimbo that you'll have to listen to his theory about the CIA's mind-controlling dog army at a later date, and sprint off to your favorite dive bar.

UPDATE: Major Brands has issued the code and it is SHMBTHANKSEVE18

Follow Danny Wicentowski on Twitter at @D_Towski. E-mail the author at
  • Sign up for our weekly newsletters to get the latest on the news, things to do and places to eat delivered right to your inbox.
  • Follow us on Facebook, Twitter and Instagram.

Tags: , , , , , ,

We’re keeping you informed…
...and it’s what we love to do. From local politics and culture to national news that hits close to home, Riverfront Times has been keeping St. Louis informed for years.

It’s never been more important to support local news sources. A free press means accountability and a well-informed public, and we want to keep our unique and independent reporting available for many, many years to come.

If quality journalism is important to you, please consider a donation to Riverfront Times. Every reader contribution is valuable and so appreciated, and goes directly to support our coverage of critical issues and neighborhood culture. Thank you.

Read the Digital Print Issue

April 1, 2020


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In St. Louis

© 2020 Riverfront Times

Website powered by Foundation