New spending data puts St. Louis at $170,309 per 10,000 adults on OnlyFans in 2026. While that may sound like a lot, it’s actually 2% less than last year’s spending, while pretty much everywhere else in the country was busy opening its wallet wider.
That includes the rest of the state. Missouri as a whole is spending $174,979 per 10,000 adults, up 11.5% from last year, putting the state 25th nationally per capita with $85.6 million in total spend. That’s well under the national average, as Americans dropped to $180,514 per 10,000 adults (up 8%). The US alone accounts for 62% of all global OnlyFans revenue, which isn’t really much of a surprise. But it is a surprise that St. Louis is sitting below both its own state and the country, especially as the city has been unusually visible in the national OnlyFans conversation lately.
St. Louis has produced its share of headline-making creators, including local women who were forced out of their teaching careers once their content creation became public. These are the exact kind of “small-town teacher turned OnlyFans millionaire” story that reliably goes viral because it combines the two things people assume shouldn’t overlap. These two women even inspired a storyline on South Park; their stories went so viral.
And then there’s the reality show: TLC built an entire series, “Double Lives of Suburban Wives,” around OnlyFans creators living in the St. Louis area, including Brianna Coppage and Megan Gaither, the teachers-turned-OnlyFans models mentioned above. The show follows these women and their friends, and it highlights what life is like for these church-going moms, several of whom are still closeted content creators, as well as the family dynamics. It’s fascinating to watch how they handle living what seems like typical suburban lives while also being successful OnlyFans models. And how easily they judge each other for the kind of content they create — and consume.
That’s even more interesting with the new context of how little St. Louis residents consume OnlyFans content compared to others. It seems that these creators are becoming more of a cultural export than a local delicacy. Or there’s a chance that residents locally are just temporarily tightening their belts on the subscription side and it will bounce back next year. After all, a 2% dip in a single mid-sized market is basically nothing compared to the national and international mega-trends, and there’s a good chance that St. Louis will bounce right back the second Missouri’s broader 11.5% growth trickles down to city limits.
For comparison, Portland, Oregon (another mid-sized market) spent $455,291 per 10,000 adults, more than double St. Louis’s number, putting them at the top of the spending chart. Los Angeles and Raleigh round out the top three. St. Louis isn’t just behind the leaders; it’s solidly mid-pack among American cities. Yes, our residents are still spending money, just less enthusiastically than the rest of the country seems to be spending it this year, despite becoming a minor pop-culture epicenter for the creator economy. But they’re still dropping nearly $17 million a year into the platform, which is not nothing.