This method of renaming was discovered by Wait Wait... Don't Tell Me!'s Peter Sagal and broadcast to the world on his Twitter feed. The rules are thus, as explained by Linda Holmes on NPR's MonkeySee blog:
Take the first letter of your middle name and insert it anywhere you'd like in your first name. And then your last name is the smallest foreign town you've ever visited. Presto: You too can compete with Korva Coleman, Lakshmi Singh and Mandalit del Barco.Well, it allows more freedom of expression than the Sarah Palin Name Generator.
Since Unreal has no middle name (alas) and doesn't get out much (even worse), we'll settle for renaming our beloved employer.
This has been Unreal, reporting for Rfiver Kinloch.