Dutch Brewery Escalates High-Alcohol Beer War

A couple of weeks ago, we told you about the End of History, a Scottish beer boasting 55% ABV -- not to mention a bottle encased inside a dead squirrel. However, its reign as the world's strongest beer appears to have been brief. Dutch brewer 't Koelschip -- perhaps feeling playfully competitive, perhaps still smarting from that World Cup debacle -- has introduced Start the Future, a beer with 60% ABV. Yup, a 120-proof beer. What's more, a bottle of the stuff will set you back only $45 (roughly), compared to the $750ish End of History.