The Morning Brew: Monday, 10/8

Here's someone we haven't discussed in a while: Whole Foods CEO John Mackey, a.k.a. "Rahodeb," the Wild Oats-hatin' Internet troll. Inspite of Rahodeb's exploits, it looks like the Whole Foods board still supports Mackey. (AP)

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Why have spicy foods have become so popular in the U.S.? More adventurous palates? Or baby boomers' fading taste buds? A fascinating look at the intersection of food science and marketing. (Boston Globe)

In case you missed this weekend's news: Sam's Club has recalled ground beef from Cargill because of possible E. coli contamination. (AP)

Jamie Oliver is launching a chain of Italian restaurants in Great Britain. Which I'm sure will end the anti-Jamie backlash. (Guardian)

-Ian Froeb