It's not enough that this ice creamery has introduced more than 1,000 ice cream flavors in St. Louis and across the world. Despite increased frozen-dessert competition, Baskin Robbins, always easy to find on Voice Places, has been named the top ice cream franchise in the United States by Entrepreneur magazine. Its nearly 7,000 retail shops have revolutionized the way we buy ice cream, with an ever-changing menu launched in 1945 in Glendale, California. Specialty flavors by the gallon or the scoop come and go, but the most popular ones—Mint Chocolate Chip; Butter Pecan; Rocky Road—have become perennials. Seasonal flavors and grab-and-go treats are a staple, and recent additions to Baskin Robbins' innovative dessert menu include hand-packed ice cream quarts, a unique flavor ribbon technique, and the introduction of mousse-textured ice creams. Signature ice cream cakes and a growing line of ice-creamy beverages (including the coffee-centric Cappuccino Blast) continue a tradition of mixing up the cold-dessert world.