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Goods & Services

Best Online Shopping

Online shopping often leads to a moral quandary: If I order books/DVDs/puppy sweaters online, am I depriving a local business of much-needed dollars? Is the convenience of buying music in my pajamas worth the slow-but-steady deterioration of my civic soul? It's enough to drive a person to drink (something you can also do while shopping online). Cheer up, everyone. When you shop at — one of the snazziest, chicest fashion sites out there — your money goes to talented local girl Laurie Solet. The Web site is a digital reflection of Solet's fabulous Clayton boutique; like the physical store, the online space is eye-catching, easy to navigate and deliciously hip. Instead of forcing e-shoppers to scroll through pages and pages of disorganized thumbnails, Solet organizes her site in an extraordinarily user-friendly way. Want to shop by designer? Just click on the drop-down menu (and prepare for a drop-down jaw when you see that Solet carries lines by Ella Moss, Anna Corinna, T-Bags, Rebecca Taylor and others). Need a specific item? Shop by category and get as specific as earrings, clutches or "dressy pants." Or trust Solet's consummate sense of style and use our favorite browsing option: Shop by Trend. Do you want something "short and shifted"? "Cool and casual"? Perhaps... "sassy and sexy"? Whichever trend you choose, you'll be treated to a virtual fashion show of high-design wearables. Point, click and order something that'll dazzle the world — because we all have to leave the house sometime.
(Sorry, no information is currently available for other years in this same award category.)

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