With his baby face and boy-next-door charm, Matt Chambers is an everyman weathercaster with more cross-cultural appeal than most political candidates. His midday KMOV-TV (Channel 4) forecasts are bipartisan affairs landing comfortably between Al Gore science jargon and willfully ignorant Bushisms. Chambers has the technical know-how to construct factual prognoses and the credentials to back them up, but his broadcasts are distinguishable by the empathy he imbues in them. If the heat index reaches triple digits, his eyes grow puppy-like as if to reinforce his concern for your well-being. Even though Chambers currently spends more camera time cohosting Great Day St. Louis than pointing out storm fronts on a green screen, his persona is built around a reputation as an accurate, no-nonsense weathercaster. The doughboy demeanor merely seals the deal.
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