Domino's

Domino's is the first (and possibly the last) pizza delivery chain to ever run an entirely self-deprecating ad campaign. After a 2009 consumer taste survey placed its pizza dead last, the Ann Arbor, Michigan-based corporation embarked on a quest to reinvent its pies, running commercials in which customers compared the crust to cardboard but then illustrated how the chain's "chefs" were improving things. Domino's new and improved garlic butter-y "hand tossed" crust is offered alongside deep dish, thin crust, and a newer "Brooklyn style" option, with wings, breadsticks, cheesy bread, pasta, sandwiches, and desserts rounding out the menu at its more than 10,000 stores, including several in St. Louis. 2011 saw the introduction of "Artisan pizzas" with topping combos like spinach and feta. Though Domino's freely admits on the pizza box that "We are not artisans," each one is nonetheless hand-signed by its maker. Voice Places is your guide to local Domino's.

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