Jennifer Geist: How to Build & Maintain Your Author Platform

The first step to marketing is building an author platform: a following based on who you are and what you do. It is much deeper than a marketing campaign for a single book.An author platform can vary wildly between authors, based on their personalities, books, and target audiences. author platforms, as well as different options that may work well for you, such as: growing an email list, choosing and managing social media profiles, creating a website, blog, vlog, or podcast, scheduling and attending events, and more. A smart author platform draws on your business plan, target audience, market research etc