OnlyFans has a pottery channel now: The Hill Potters Guild. It is a Canadian ceramics organization that has spent decades introducing people to the craft, and on July 14, they launched their “Ceramics are SExy” campaign built around cheeky pottery tutorials. These tutorials are filmed in the visual language of adult creator content, complete with strategically censored pieces and suggestive clay forms that imply, well, exactly what you think they imply. 

The campaign was developed with creative agency Blackjet, which apparently spent time researching the ceramics category and arrived at the observation that working with clay is intensely tactile, hands-on, and, in the right framing, genuinely sensual. The Ghost reference was inevitable, and the campaign leans into it. While someone watches the steamy adult-content-creator-style video, they’re actually learning pottery techniques. These genius videos blur the line between innuendo and instruction in a way designed to make people curious enough to click and then interested enough to stay. 

“The Guild has spent decades helping people discover the joy of ceramics,” said Kathy Verbeek-Chawrun of the Hill Potters Guild. “What we loved about this idea is that it encourages people to look at pottery through a completely different lens and learn about the very real benefits that come from making something with your hands.”

Those benefits are real and documented, including reduced stress, increased mindfulness, and improved focus. The challenge has always been reaching younger Canadians who associate pottery with retirement hobby classes rather than a genuine wellness practice. Using OnlyFans as the delivery mechanism is a strategic piece of misdirection. The platform gets attention while the content delivers the message, and by the time someone realizes they’ve been watching pottery tutorials, they’re hooked. At least, that’s the goal. 

But what the Hill Potters Guild is doing isn’t unprecedented. The list of brands that have found their way to OnlyFans for reasons entirely disconnected from adult content is longer than most people realize, and it keeps growing. 

Nimbi, a London-based razor company whose products are made from waste wood pulp, pine oil, and clay, turned to OnlyFans after discovering the word “razor” was shadowbanned on TikTok. When your product’s name is algorithmically suppressed on your main marketing channel, you have to get creative. Co-founder Annie Reid initially suggested OnlyFans as a joke, but it became an actual strategy. While their OnlyFans page hasn’t been active in 2026, you can still watch their shaving tutorials and educational content on technique. And it seems their strategy worked, because Nimbi became a top-selling personal care product at Erewhon and expanded to over 900 Target stores. 

It’s becoming clear that OnlyFans offers something mainstream social media platforms can’t or won’t. With OnlyFans, these brands don’t have to worry about the algorithm changing, shadow-banning, or advertiser-friendly content requirements. People subscribe, and they see content. It’s as simple as that. 

OnlyFans is particularly attractive to products operating in a space that the mainstream platforms treat as problematic, like razors, adult wellness products, and basically anything to do with an actual body doing things. And for the Hill Potters Guild, trying to reach an audience that has tuned out conventional marketing, the platform’s built-in association with transgression is the point. People will click on their account out of curiosity, and curiosity is the first step for them. 

OnlyFans has spent years arguing that it’s more than what people assume it is, and now brands are making that argument for them in real time, with real results. While the Hill Potter’s Guild may be the most charming version, it likely won’t be the last. 

You can find anything on OnlyFans these days. Feet pictures, hardcore porn, razor tutorials, and now, the most interesting pottery class you’ve ever accidentally attended.