Free nudes for goals? That’s one way to cheer on your team.
The 2026 FIFA World Cup is well underway and some of the most viral moments have nothing to do with the pitch. Most people have seen stories about Freddy from Germany whose posts somehow blew up and landed him free tickets to see (and meet) country star Ella Langley, a guided tour of NASA, and incredible rooms in 5-star hotels. While there are theories that his story isn’t quite as organic as it appears on the outside, there are plenty of other content creators who are being incredibly strategic about the event.
Some are even going full creative director for their home countries, turning soccer fandom into an entire content strategy and honestly? It’s working.
Let’s start in Mexico City, where El Tri handed South Africa a 2-0 beatdown on June 11 to open the tournament. While 80,000 fans packed Estadio Azteca, Yanet Garcia, the 35-year-old former Televisa Monterrey weather person who spent more than six years on screen, celebrated from New York with a different kind of forecast.
The gorgeous brunette, who also happened to be the first model to ever appear on the cover of the Mexican edition of the adult magazine Penthouse, posted herself on Instagram dancing in red lingerie and bouncing a soccer ball off her backside. The caption was simply “VAMOS MÉXICO!” with a soccer ball and a Mexican flag, and the internet lost its mind.
Garcia left the weather world behind in 2019 after being dubbed the “World’s Hottest Weather Girl” to pursue content creation, and with nearly 3 million Instagram followers, she’s clearly doing something right. After joining OnlyFans in 2021, she’s built a brand name that many weather personalities could only dream of. While she lives in America now, she is still very much Mexican at heart and is proving that with her, ahem, kinetic art online.
But she’s not the only OnlyFans model joining the World Cup media frenzy. In Brazil, creator Daiane Tomazoni is running an ambitious goal-incentive program, and she’s doing it totally solo.
She initially made noise at the World Cup in Qatar in 2022 by promising free nude photos to fans for every goal Brazil scored. It was chaotic, beautiful, and at the time, original. And it worked. Subscriber counts spiked as Tomazoni began to attract fans from outside Brazil as well, which meant that people from Germany, Albania, China and the United States were rooting for Brazil to score goals. (Perhaps Carlo Ancelotti should have sent her flowers?)
But for this year’s game, she’s upping her game. The free nude photo per goal is back, but now she’s adding a livestream component where she removes an article of clothing for each goal Brazil scores.
“If Brazil scores a lot of goals,” she said, “you can imagine how I’ll end up.” She also hinted at something unprecedented if Brazil actually wins the whole thing, which — no details, but she said: “get ready.”
Tomazoni has been on the platform since 2020, joining after she was one of many people laid off during the pandemic. But she found herself enjoying it and succeeding so much that she stayed. “People always said I put my heart into it,” she noted. It shows. She’s built a multinational community of people who are emotionally invested in Brazilian soccer not because they actually care about Brazil or the Brazilian national team, but because it’s directly tied to her content calendar.
What’s most interesting about these two women is how they aren’t just riding the World Cup hype. They are generating it. Garcia’s post was shared across accounts that had nothing to do with adult content. To the followers of those accounts, Garcia was just a hot Mexican fan celebrating a win. But you can bet there were a few of those followers intrigued enough to click through and find out more about her – and maybe even become paid subscribers of her OnlyFans content. Meanwhile, Tomazoni managed to turn international soccer viewership into a subscription funnel that pulled in fans from multiple continents. That’s no small feat.
The OnlyFans economy rewards creativity and consistency, which, as it turns out, are also exactly what you need to build a personal brand. That’s exactly what these women are doing, and they’re able to make the most of it thanks to one of the biggest content opportunities of the year. The real question isn’t why these ladies are doing it: it’s why everyone else isn’t as creative.
