New state-by-state spending data puts Missouri at $174,978.95 per 10,000 adults on OnlyFans in 2026. That makes it 25th nationally per capita, but a solid 18th when you total up the raw dollars, which makes sense as Missouri is the 18th most populous state in the country as well. All in all, Missourians dropped roughly $85.6 million on the platform this year, up 11.5% from last year’s $76.7 million. That growth rate is higher than the national average of 8%, which means Missouri is quietly outspending a good portion of the country while still sitting in the middle of the country overall in OnlyFans spending.
For context on what “the middle” actually looks like here: the national spend average is $180,514 per 10,000 adults, so Missouri is trailing the US by a few thousand dollars per capita. The parts of the US spending the most include DC, topping the list at $274,414 per 10k, followed by Colorado at $241,159 (up a jaw-dropping 32.6% year over year) and Illinois at $226,032. Illinois isn’t just outspending the nation, it’s outspending every one of Missouri’s actual neighbors, and by a wide margin.
Speaking of neighbors, Kansas edges out Missouri at $178,805 per 10k. Nebraska comes in at $183,089. Iowa clocks $187,981. All three border states are spending more per capita than Missouri. A sign that Missourians have better things to do with their money? Maybe. But on the flip side, Missouri is outspending nearby states including Kentucky ($165,130), Oklahoma ($152,759), Arkansas ($140,502), and Tennessee, which posted a 13% year-over-year decline to $113,942 per 10k. Makes you wonder if something happened in Nashville that nobody’s talking about yet.
So Missouri’s actual position on OnlyFans usage: residents are solidly outspending the South, yet behind the Midwest’s other corn-and-football states, and nowhere near the true heavy hitters like Colorado or Illinois. It’s the OnlyFans spending equivalent of a B-minus. Not embarrassing, not impressive, just steadily present.
If you zoom into St. Louis specifically, which we’ve covered before: the city is actually spending less than it did last year, down 2%, while the state it sits in grew by 11.5%. That means the rest of Missouri is apparently picking up serious slack, growing fast enough to drag the statewide number up despite the state’s biggest metro area cooling off.
But things could change in the future. Missouri just joined the growing list of states requiring age verification for adult content. Governor Mike Kehoe signed legislation this year mandating that commercial websites and social media platforms publishing content where more than a third qualifies as “sexual material harmful to minors” verify users are 18 or older before granting access. That means the platform must use digital ID, government-issued identification, or a “commercially reasonable” system pulling from public or private transactional data. The law puts into statute what Missouri’s Attorney General had already been enforcing through an administrative rule since December, a rule that prompted Pornhub to simply block access in Missouri entirely rather than comply. Penalties for noncompliance run up to $10,000 per day, with an additional $250,000 possible if a minor actually accesses restricted material through a noncompliant site.
Now, OnlyFans itself isn’t currently swept up in this the way Pornhub was. OnlyFans already requires age verification at signup and operates as a subscription-based platform rather than an open-access tube site, which puts it in a different compliance position than the free, browse-anything sites this law is primarily targeting. Nothing about the current law forces OnlyFans to change how it operates in Missouri today. But that could change as these laws tend to expand in scope over time. State legislatures are watching each other’s enforcement outcomes closely, and a platform that currently clears the bar under one interpretation of “harmful to minors” isn’t guaranteed to clear it under the next legislative session’s version.