Documentary Film M For Mississippi Unites Independent Blues Labels

That "rough and wild" aesthetic is what separates the Three Forks Music group from many of today's blues-themed record labels.

"If you prefer blues music that is smooth, clean and perfect, then I can absolutely recommend some other labels and musicians to go out and support," Konkel said. "But if you like your blues the way it used to be - full of feeling and attitude, ragged but right - then check us out. This is the kind of authentic roots music that the big-label marketing guys want you to think they're offering. The difference is: We actually have it."

"Look, 'the blues' per se isn't going anywhere," further explained Stolle. "But for this kind of blues - the music of Mississippi's cotton fields and juke joints - we've reached a threshold. The end of an era. Our mission is to capture it and promote it while the music is still living history."

According to Jones, Three Forks Music will soon launch a new web site to market and sell its releases and to inform the listening public about forthcoming titles. "There are still new discoveries waiting to be made in Mississippi. We're just glad to team up with such an experienced distribution partner as City Hall Records. We're looking forward to working with them on forthcoming releases."

City Hall Records is an independently owned and operated national independent music distribution company. Located in San Rafael, California, City Hall Records was founded in a San Francisco basement in 1973 and continues to move forward almost 40 years later.