click to enlarge photo by Jaime Lees
Upon entering you see a wide open store
All the Aldi grocery store locations in the St. Louis are getting a makeover thanks to a $39 million renovation project.
The grocery store chain is a cult favorite, with customers constantly talking it up as the cheaper, off-brand version of its sister store, Trader Joe's. But unlike Trader Joe's, Aldi stores usually had a bare-bones, industrial appearance with slapdash organization, lighting that was a total buzzkill and color schemes that could be described as haphazard at best.
Now all of that is changing. Aldi has been working on its branding and appearance, and the results are magnificent.
The first local store to get a redesign was the Aldi in University City. This location reopened yesterday, and we stopped in to get some photos and give you a feel for what will soon be coming to your neighborhood.
click to enlarge photo by Jaime Lees
Fresh fruit is available just inside the door
click to enlarge photo by Jaime Lees
There are many signs to remind you of their new theme
click to enlarge photo by Jaime Lees
Lots of snack options
click to enlarge photo by Jaime Lees
End caps usually hold the good stuff
click to enlarge photo by Jaime Lees
The products available illustrate the healthy theme
click to enlarge photo by Jaime Lees
Brown flax seeds and big bags of chia seeds for cheap
click to enlarge photo by Jaime Lees
The ever-essential jar of coconut oil
click to enlarge photo by Jaime Lees
One whole aisle of candy-colored cereal boxes
click to enlarge photo by Jaime Lees
The back wall is where you find frozen goods
click to enlarge photo by Jaime Lees
Options galore
click to enlarge photo by Jaime Lees
A St. Louis classic: provel
click to enlarge photo by Jaime Lees
Huge take-and-bake pizzas
click to enlarge photo by Jaime Lees
Every meat imaginable
click to enlarge photo by Jaime Lees
A fine selection of cheeses
click to enlarge photo by Jaime Lees
And this beautiful booze aisle