That's because for a "limited time" the paper is offering daily home delivery for the amazing low price of $1.99 a week. (I currently pay around $5.25 for similar service.) To announce the deal, the newspaper is littering non-subscribers (you know who you are!) with the flier below.
Besides the incredible savings and the handsome hunk reading the paper (no doubt a prototypical reader), what I really find interesting about the flier is that the man appears to be reading the Wall Street Journal. Why do I think this?
For starters, there's an advertisement on the front-page of the section near the man's left hand. The Journal is one of the few papers I know that advertise on the front page of a section. The P-D does not.
Secondly, you'll notice that the upper-left-hand corner of the paper is blank. The Post-Dispatch almost always carries a section title (Sports, News, Business, etc.) in the upper-left-hand corner of each page.
And, yes, I've spent way too long pondering this flier, but not nearly as long as RFT art director Tom Carlson who re-arranged the brochure into this one that perhaps better reflects the doom surrounding the newspaper biz these days.