The Post-Dispatch is launching a marketing blitz today entitled, "Turn Up The Moxie!"
Can you feel the excitement already?!
An e-mail from publisher Kevin Mowbray sent yesterday afternoon to all of the paper's employees explains the facts behind the campaign! Read it after the jump!
We've all heard the endless references regarding the death of the newspaper industry -- how no one is reading newspapers anymore and how advertisers are fleeing to the Internet. No doubt, there are challenges; but I'll leave our challenges up to the pundits since there's plenty of opinion out there.
Beginning tomorrow, we'll haul out the facts. Unabashed, we'll serve up fact after fact about the unmatched strengths of the St. Louis Post-Dispatch and STLtoday.com.
With these facts, we'll begin to demonstrate our moxie... the moxie that embodies the Post-Dispatch, STLtoday.com, our products and our future.
Here are just a few:
While it's true that our industry is in midst of change, we're helping lead the innovation, and our facts clearly show why we're as vital as ever to readers, advertisers and the entire St. Louis community.
- More than 1.3 million people use the St. Louis Post-Dispatch or STLtoday.com each week.
- Teens (ages 12-17) have purchasing power and 51% of them read the newspaper in an average week.
- A message in just one Sunday Post-Dispatch reaches 19% more St. Louis adults than if it ran continuously during Prime Time on KSDK for an entire week.
Let's drown out the negativity with facts. Let's turn up our volume. LET'S...
[peppy visual: Turn Up The Moxie]
No doubt, this is the marketing campaign that will change everything!